Howdy!
Thanks for dropping by.
I made that gif on the side like 10 years ago when I was still learning ads. And as I was updating my book I thought maybe it’s time I ditched the super outdated gif and replace it with a moody black and white portrait so people think “wow, now that’s a serious creative.”
But If you knew me in real life, you’d know that I still look like that young dude from 10 years ago. Luckily, I haven’t aged a single day thanks to a deal I made with the Devil. Well, it was more of a blood pact, but you get the point. And as long as I keep my end of the bargain, I’ll continue looking this young until the day comes where I must descend into the depths of hell and reside in a fiery molten landscape for the rest of eternity. Worth it.
‘til that day comes, I’ll be doing ads with my Art Director Lauren Regolini.
Hit me up if you want to chat ads. Or if you want to know my skincare routine (it involves a blood pact and learning Latin).
Digits: +61 423626186
Email: lachlan.choi@gmail.com
LIST OF SHINY THINGS
2023
CANNES LION | Gold | Outdoor | Promotional Items & Printed Media | FitChix
CANNES LION | Silver | Outdoor / Market Disruption | FitChix
CANNES LION | Silver | Media | Food & Drink | FitChix
CANNES LION | Silver | Creative Commerce | Sustainable Commerce | FitChix
CANNES LION | Bronze | Outdoor | Design for Promotional Items | FitChix
CANNES LION | Shortlist | Outdoor | Ambient Outdoor | FitChix
CANNES LION | Shortlist | Media | Market Disruption | FitChix
CANNES LION | Shortlist | Media | Use of Data & Analytics | FitChix
CANNES LION | Shortlist | Creative Data | Data-driven Consumer Product | FitChix
CANNES LION | Shortlist | Creative Data | Data Storytelling | FitChix
CANNES LION | Shortlist | Creative Business Transformation | Brand Purpose & Impact | FitChix
CANNES LION | Shortlist | Creative Commerce | Food & Drink | FitChix
CANNES LION | Shortlist | Media | Not-for-profit - Charity - Government | The Endangered Generation
D&AD | Wood Pencil | Media / Retail | FitChix
D&AD | Wood Pencil | Digital | Use of Data | FitChix
CLIO HEALTH | Gold | Creative Use of Data | FitChix
CLIO HEALTH | Gold | Product design | FitChix
CLIO HEALTH | Gold | Design | Sustainability | FitChix
CLIO HEALTH | Gold | Innovation | FitChix
CLIO HEALTH | Bronze | Physical Product Innovation | FitChix
MADC | Gold | Craft | Direction | BIG ICON ENERGY
MADC | Gold | Brand Experience & Technology | The Endangered Generation
MADC | Best in show | The Endangered Generation
ANDYS | Gold | Idea | FitChix
ANDYS | Gold | Reset | FitChix
NEW YORK FESTIVALS | Gold | Health span | FitChix
NEW YORK FESTIVALS | Gold | Avant-garde/Innovation | FitChix
NEW YORK FESTIVALS | Gold | Genius product of the year | FitChix
NEW YORK FESTIVALS | Finalist | Healthspan | FitChix
NEW YORK FESTIVALS AME | Shortlist | Integrated Effectiveness | The Endangered Generation
NEW YORK FESTIVALS AME | Shortlist | Branded Content | The Endangered Generation
Best Ads | Best Outdoor | Fit Chix
AWARD 2023 | Shortlist | Direct | Retail | FitChix
AWARD 2023 | Shortlist | Craft | Sound Design | BIG ICON ENERGY
AWARD 2023 | Shortlist | Craft | Colour Grading | BIG ICON ENERGY
AWARD 2023 | Shortlist | Craft | Digital Art Direction | BIG ICON ENERGY
AWARD 2023 | Shortlist | Craft | Cinematography | Branded Content & Entertainment | BIG ICON ENERGY
AWARD 2023 | Shortlist | Craft | Cinematography | TV & Cinema Commercials | BIG ICON ENERGY
AWARD 2023 | Shortlist | Craft | Direction | Social First | BIG ICON ENERGY
AWARD 2023 | Shortlist | Integrated Campaign | The Endangered Generation
AWARD 2023 | Shortlist | Branded Content & Entertainment | Non-Fiction Film over 30 mins | The Endangered Generation
AWARD 2023 | Shortlist | Creativity for Good | Advertising & Marketing Communications | FitChix
AWARD 2023 | Shortlist | Integrated Campaign | FitChix
AWARD 2023 | Shortlist | Retail | Best Integrated Marketing Campaign | FitChix
AWARD 2023 | Shortlist | Retail Technology Game Changer | FitChix
AWARD 2023 | Shortlist | Graphic Design | Point of sale | FitChix
AWARD 2023 | Shortlist | Packaging Design | Innovation | FitChix
AWARD 2023 | Shortlist | Product Design | Consumer & Industrial | FitChix
AWARD 2023 | Shortlist | Product Design | Product Innovation | FitChix
AWARD 2023 | Shortlist | Innovation | Brand Engagement | FitChix
AWARD 2023 | Shortlist | Innovation | Product Innovation | FitChix
AWARD 2023 | Shortlist | Media | Use of New Media | FitChix
AWARD 2023 | Shortlist | Creativity for Good | Advertising & Marketing Communications | FitChix
AWARD 2023 | Shortlist | Creativity for Good | Product Design | FitChix
AWARD 2023 | Shortlist | Creativity for Good | Sustainability | FitChix
GERETY 2023 | Gold | Integrated | Innovation Cut | FitChix
LIA 2023 | Grand LIA | Ambient & Activation | Fitchix
LIA 2023 | Grand LIA | Integration | Fitchix
LIA 2023 | Gold | Ambient & Activation Creative Use of Data | Fitchix
LIA 2023 | Gold | Ambient & Activation Creativity in Commerce | Fitchix
LIA 2023 | Gold | Ambient & Activation Zeitgeist | Fitchix
LIA 2023 | Gold | Creative Use of Data Data-Led Creativity | Fitchix
LIA 2023 | Gold | Digital Creative Use of Data | Fitchix
LIA 2023 | Gold | Digital Foods | Fitchix
LIA 2023 | Gold | Evolution Creativity in Commerce | Fitchix
LIA 2023 | Gold | Health & Wellness Corporate Communication | Fitchix
LIA 2023 | Gold | Integration Creative Use of Data | Fitchix
LIA 2023 | Gold | Integration Foods | Fitchix
LIA 2023 | Gold | Non-Traditional Creative Use of Data | Fitchix
LIA 2023 | Gold | Transformative Business Impact Commercial Transformation: Specific Sector Innovations | Fitchix
LIA 2023 | Silver | Non-Traditional Creative Use of Data | Fitchix
LIA 2023 | Silver | Creative Use of Data Real-Time Data | Fitchix
LIA 2023 | Silver | Digital Innovative Use of Digital | Fitchix
LIA 2023 | Silver | Evolution Creative Technology | Fitchix
LIA 2023 | Silver | Integration Sustainability | Fitchix
LIA 2023 | Silver | Non-Traditional Corporate Purpose/Social Responsibility | Fitchix
LIA 2023 | Silver | Non-Traditional Foods | Fitchix
LIA 2023 | Silver | Transformative Business Impact Commercial Transformation: Brand Manifestation | Fitchix
LIA 2023 | Bronze | Ambient & Activation Corporate Purpose/Social Responsibility | Fitchix
LIA 2023 | Finalist | Design Zeitgeist | Fitchix
2022
AWARD | Bronze | Branded Content & Entertainment | The Mission
AWARD | Bronze | Direct | The Mission
AWARD | Finalist | Direct | Unlock the Defence Force
AWARD | Finalist Poster Art Direction | Unlock the Defence Force Jet
AWARD | Finalist | Direct | Unlock the Defence Force Helicopter
Caples | Shortlist | Unlock the Defence Force
Best Ads | Best Outdoor | Unlock the Defence Force
Adstars | Shortlist | Diverse Insights | The Mission
Adstars | Shortlist | | Interactive | The Mission
Adstars | Shortlist | Unlock the Defence Force
Campaign Tech Awards | Shortlist | Best Audience Engagement | The Mission
BACK WHEN I WAS A WEE LAD
Young Glory Award | Silver | WWF Mission Emoji
New York ADDY'S | Silver | Digital Creative Technology
Young Guns Award | Finalist | Digital Integrated Campaign
WAVE South America | Shortlist | Digital Campaign
Future Lions | Finalist